gENEXA

A new mainstream in medicine

Challenge

How do we revolutionize the medicine aisle?

Context

When we met Genexa they had 25 homeopathic products in specialty stores and 20 conventional but ‘clean’ medicines in the pipeline. They had secured 3 national retail contracts to go mainstream but needed a brand that could…

Approach

I set out to answer three fundamental questions: xxxx

Result

xxxxx

Overview
2020
Working with Co.Collective
Lead Strategist
Full rebrand: Brand strategy, Consumer research, Positioning Messaging, Identity, Packaging, Launch, Retail strategy, Ongoing communications

Launch advert developed with co.collective and production agency Known

“Genexa is pioneering clean OTC medicines, being the first company to develop a line of novel products free of any chemical inactive ingredients. With the strategic and creative help of co:collective, we are also bringing that same sense of innovation and creativity to every aspect of our marketing plan.”

— Brian Perkins, former Worldwide Chair, Consumer Pharmaceuticals & Nutritionals and Genexa Board Director

It all started when…

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