http://www.marilynmarkman.com/portfolio-demo daily 0.75 2023-12-15 http://www.marilynmarkman.com/genexa daily 0.75 2023-12-15 https://images.squarespace-cdn.com/content/v1/535ce1d4e4b0317988aa463c/1702650105692-5M7DK0W0PP5IXZQ0W1J4/Genexa-ft-image-1.png Genexa https://images.squarespace-cdn.com/content/v1/535ce1d4e4b0317988aa463c/1702649239054-6DH18UQ9855VX73ZYA50/image-asset.jpeg Genexa - People over everything https://images.squarespace-cdn.com/content/v1/535ce1d4e4b0317988aa463c/1702649409974-BD5EHG4DSXD63XZ0H4LS/genexa-1536x864.jpg Genexa http://www.marilynmarkman.com/beca daily 0.75 2014-06-03 https://images.squarespace-cdn.com/content/v1/535ce1d4e4b0317988aa463c/1401720564922-X4CGVHCCI3KFVMFDNNA6/BECA+teaching Startup Growth http://www.marilynmarkman.com/world-bank daily 0.75 2014-06-13 https://images.squarespace-cdn.com/content/v1/535ce1d4e4b0317988aa463c/1401707853990-ZXU28T4EPWTZ9OYD7P1J/SEETF+case World Bank, knowledge marketplace https://images.squarespace-cdn.com/content/v1/535ce1d4e4b0317988aa463c/1401707461406-ZA2H2SK68OAJ59ULIBAT/SEETF+Result World Bank, knowledge marketplace Supporting Female Entrepreneurship in Ethiopia from India https://images.squarespace-cdn.com/content/v1/535ce1d4e4b0317988aa463c/1401631453524-YMBMFX0L8YSNQLY57LSF/SSOportunityCommunity World Bank, knowledge marketplace We develop an open platform and build a community to discuss how we can better share knowledge amongst developing countries. Insights are used to inform and test new services and products, and build political momentum for the case of Open Knowledge. Today the community is managed by its' members and partners. https://images.squarespace-cdn.com/content/v1/535ce1d4e4b0317988aa463c/1400233852583-XFNIB4LZM7QJ8BL5XOGL/Learning+Journey+Map World Bank, knowledge marketplace I win a grant to learn from the brightest leadership at IDEO, NASA, Stanford, Berkeley and several accelerators in Silicon Valley. In the spirit of open learning I create a blog and have the team share live insights with our World Bank colleagues. (click to view blog) https://images.squarespace-cdn.com/content/v1/535ce1d4e4b0317988aa463c/1401706254084-M9C9IAKLUFRXG3PC96ME/Art+of+KE+activities World Bank, knowledge marketplace Activities and Tools https://images.squarespace-cdn.com/content/v1/535ce1d4e4b0317988aa463c/1401634843889-1JVUX0TK2TQJHV3KP7EE/Screen+Shot+2014-06-01+at+16.54.10.png World Bank, knowledge marketplace Workshops + E-learning https://images.squarespace-cdn.com/content/v1/535ce1d4e4b0317988aa463c/1401631430019-01J5JOUC97IA6PVYR8JP/Network+analysis World Bank, knowledge marketplace We map the network of organizations and people engaged in knowledge exchange initiatives through workshops, interviews, field visits and desk research, categorizing the needs, behaviors, connections and influence of players in the market. (mock visualization) https://images.squarespace-cdn.com/content/v1/535ce1d4e4b0317988aa463c/1400860807096-4997T5UO91XY92M0H8PQ/KE+Map World Bank, knowledge marketplace An interactive map visualizing knowledge exchanges by country, sector and theme. https://images.squarespace-cdn.com/content/v1/535ce1d4e4b0317988aa463c/1401706639898-9SMTKM7CC8FTYGO02P6X/Art+of+KE+Gap World Bank, knowledge marketplace My lessons in design-thinking for development are incorporated in World Bank guides and trainings. https://images.squarespace-cdn.com/content/v1/535ce1d4e4b0317988aa463c/1401707704092-HJBHH098F2JQB9BHLEPF/Screen+Shot+2014-06-02+at+12.20.17.png World Bank, knowledge marketplace Map of 150+ knowledge exchanges funded to date. https://images.squarespace-cdn.com/content/v1/535ce1d4e4b0317988aa463c/1400860741532-DBHZ2HX08YH5OJ4SJ1US/KE+Cycle World Bank, knowledge marketplace A practical guide for designing knowledge exchanges. https://images.squarespace-cdn.com/content/v1/535ce1d4e4b0317988aa463c/1400233490871-B4PKNXP3G4S3W2H2IUSA/Art+of+KE+Focus+Areas World Bank, knowledge marketplace Step-by-Step guide https://images.squarespace-cdn.com/content/v1/535ce1d4e4b0317988aa463c/1401653605639-DJBNLI1P4EJU10DF8ATQ/Screen+Shot+2014-06-01+at+17.34.30.png World Bank, knowledge marketplace I create an Innovation service based on insights from visits with IDEO to help our customers design human centered services and products. https://images.squarespace-cdn.com/content/v1/535ce1d4e4b0317988aa463c/1401708910368-X5JEYB15NSA7CW0OFJ9N/Art+of+KE.png World Bank, knowledge marketplace http://www.marilynmarkman.com/le-18 daily 0.75 2023-12-15 https://images.squarespace-cdn.com/content/v1/535ce1d4e4b0317988aa463c/1400855427829-8DYH27UZNWH8BXACJ3RM/le18+Service+jam Le18 Gourmet Hub, new business Service Jam for food waste reduction brings experts from multiple sectors together to design technologically-savvy solution. https://images.squarespace-cdn.com/content/v1/535ce1d4e4b0317988aa463c/1401959440293-YU0DDON2P2M099Y9Y85D/le18+project+overview Le18 Gourmet Hub, new business Project Overview: 1. Explore 2. Identify 3. Develop https://images.squarespace-cdn.com/content/v1/535ce1d4e4b0317988aa463c/1400856047173-1NNP7GA8GQ9ISSQEXD3Y/le18+taste+and+post+result Le18 Gourmet Hub, new business We host a Taste & Post session for artisan client, Gardeny. https://images.squarespace-cdn.com/content/v1/535ce1d4e4b0317988aa463c/1400856787420-LMV36U53RIA7X99H19CR/le18+chocolatier Le18 Gourmet Hub, new business New Flavors: Chocolatier, Miquel, creates new flavors at Le18 for distributors to try and export. https://images.squarespace-cdn.com/content/v1/535ce1d4e4b0317988aa463c/1402693839363-Y8YAALHPCCTBYCAKN26G/le18+client+profiles.jpg Le18 Gourmet Hub, new business I construct detailed client profiles based on research with existing and potential customers and then simplify them into this decision-making graph. Now founders can quickly identify priority customers. https://images.squarespace-cdn.com/content/v1/535ce1d4e4b0317988aa463c/1399388209486-M51K2K7KDYFLZK1NWWDX/le18+currytable Le18 Gourmet Hub, new business Tastings: curry experts show a group of chefs the intricacies of curry-making. https://images.squarespace-cdn.com/content/v1/535ce1d4e4b0317988aa463c/1400839859496-58EHQM015QII21H5J8MX/Le18+Taste+and+Tell.jpg Le18 Gourmet Hub, new business Prototyping "Taste & Tell" a new service offering. Here I lead a focus group of prosumers to gather insights for the launch of a French gourmet product in Spain. https://images.squarespace-cdn.com/content/v1/535ce1d4e4b0317988aa463c/1402677937427-U7MX1M8VNTU2T3OPW5QO/le18+website+before Le18 Gourmet Hub, new business (Previous website) https://images.squarespace-cdn.com/content/v1/535ce1d4e4b0317988aa463c/1399388500007-XHJ76QCW10OYLM30K9AA/Future+of+Food Le18 Gourmet Hub, new business We gather artisans, distributors, bloggers, chefs, and business owners to explore the future of food. https://images.squarespace-cdn.com/content/v1/535ce1d4e4b0317988aa463c/1400855648532-RE0OL4TEPUWA8C5VMYAO/le18+taste+and+post+result Le18 Gourmet Hub, new business Artisans and foodie bloggers get close and personal with products. https://images.squarespace-cdn.com/content/v1/535ce1d4e4b0317988aa463c/1402689831717-4L1P92BTZCMEQCJRZT7A/le18+positioning Le18 Gourmet Hub, new business I create a preliminary positioning of company to define unique value proposition. Based on market research, visiting competitors and workshops with Le18 team. https://images.squarespace-cdn.com/content/v1/535ce1d4e4b0317988aa463c/1399386465707-XQHBFR1QSGIHHUD2Q05P/le18+gourmet+hub Le18 Gourmet Hub, new business Jan 2014. Le 18 opens its doors as a meeting point for the gourmet world. https://images.squarespace-cdn.com/content/v1/535ce1d4e4b0317988aa463c/1400856192088-VLRKURVGINC46YVWX55R/le18+event.png Le18 Gourmet Hub, new business https://images.squarespace-cdn.com/content/v1/535ce1d4e4b0317988aa463c/1400856255146-P1Q2JDQRH71ZU8WSI1FZ/le18+event+how+to Le18 Gourmet Hub, new business Le18 designs unique events to meet specific business goals (ie. product launches, tastings, service design, creativity, marketing. new flavors and products for export and import across europe) https://images.squarespace-cdn.com/content/v1/535ce1d4e4b0317988aa463c/1401900840172-QZLHF5SKV5QMOXKD8YGR/taste%26tell+Liked Le18 Gourmet Hub, new business Prosumers did not like ... https://images.squarespace-cdn.com/content/v1/535ce1d4e4b0317988aa463c/1402679304300-OZZS9PQB5QPZ7HOF4VIG/le18+touch+points Le18 Gourmet Hub, new business I map key channels and touch points. https://images.squarespace-cdn.com/content/v1/535ce1d4e4b0317988aa463c/1400855804303-IOHX2ERKSIPEIAYTTGU9/le18+taste+and+tell Le18 Gourmet Hub, new business I prototype a product tasting and marketing event for a FMCG client in France. https://images.squarespace-cdn.com/content/v1/535ce1d4e4b0317988aa463c/1399198532686-7REFBSULUWE3XF4AKK54/Theatre+performance+on+food+love Le18 Gourmet Hub, new business Experimentation. Performance art brings love & food to life during an event designed for a FMCG client in France. https://images.squarespace-cdn.com/content/v1/535ce1d4e4b0317988aa463c/1402694282944-JLM9AFZYPOKMGJ5WHBYX/le18+offerings Le18 Gourmet Hub, new business Matrix of Le18 offerings to potential target clients and partners. I use this as guide when prototyping market offerings (services, products, marketing) and adjust as we figure out what works and what doesn't. https://images.squarespace-cdn.com/content/v1/535ce1d4e4b0317988aa463c/1400841457011-B18Y7L0PUXZ1EGXZ7H71/le18+taste+and+post+result Le18 Gourmet Hub, new business Bloggers posts about Gardeny vinagers across social media. https://images.squarespace-cdn.com/content/v1/535ce1d4e4b0317988aa463c/1401901002139-4R7ZE68OIPGCN9685YYC/Associations Le18 Gourmet Hub, new business Marketing strategy for product launch in Spain is developed based on associations prosumers had at tasting. https://images.squarespace-cdn.com/content/v1/535ce1d4e4b0317988aa463c/1399199351779-WDNZS22Z6IYC4K9SI0X4/artisans+connecting Le18 Gourmet Hub, new business Business Development. An international French distributor meets a Spanish Artisan producer https://images.squarespace-cdn.com/content/v1/535ce1d4e4b0317988aa463c/1399205600530-88BR0NTU961QORMCWL23/website Le18 Gourmet Hub, new business I create a new website mockup that clearly communicates offerings upfront for visitors. https://images.squarespace-cdn.com/content/v1/535ce1d4e4b0317988aa463c/1400840599619-E4VW0G7XBSWA5X3SGNN0/le18+bloggers Le18 Gourmet Hub, new business Building a growing community of partner bloggers. https://images.squarespace-cdn.com/content/v1/535ce1d4e4b0317988aa463c/1401900877546-KL4I3WKPUJ6LI4H3J9D4/taste+and+tell+Liked Le18 Gourmet Hub, new business Prosumers liked ... https://images.squarespace-cdn.com/content/v1/535ce1d4e4b0317988aa463c/1400856128395-M3R62LGU0X44R57WCGER/le18+event+2.jpg Le18 Gourmet Hub, new business https://images.squarespace-cdn.com/content/v1/535ce1d4e4b0317988aa463c/1401710165250-5EBOGEEPBLU1GOPR3Z59/le18+creative+events.png Le18 Gourmet Hub, new business http://www.marilynmarkman.com/world-bank-organizational-change daily 0.75 2014-06-03 https://images.squarespace-cdn.com/content/v1/535ce1d4e4b0317988aa463c/1401718205785-ZUXFGTQ5R48PAEHSXVU1/Y2Y+Old+Logo World Bank Organizational Change Before https://images.squarespace-cdn.com/content/v1/535ce1d4e4b0317988aa463c/1401720257881-6TDPWZKY28HDJAYX90QE/Y2Y+Nepal World Bank Organizational Change https://images.squarespace-cdn.com/content/v1/535ce1d4e4b0317988aa463c/1401712053992-UDCV4ZTDBR9W7SURHVP1/YIF+Video World Bank Organizational Change https://images.squarespace-cdn.com/content/v1/535ce1d4e4b0317988aa463c/1401720219585-40XBTMRP8ZWWVUNU0R0D/Y2Y+FB World Bank Organizational Change https://images.squarespace-cdn.com/content/v1/535ce1d4e4b0317988aa463c/1401711558999-5V3UCUCIHUPU4DZXW549/Y2Y+Logo World Bank Organizational Change After   https://images.squarespace-cdn.com/content/v1/535ce1d4e4b0317988aa463c/1401720301084-AEB1C3DMI4ST2PYQZTHN/Y2Y World Bank Organizational Change https://images.squarespace-cdn.com/content/v1/535ce1d4e4b0317988aa463c/1401717234546-O0IB3FCVHULKG4YLGM91/img_1972.jpg World Bank Organizational Change https://images.squarespace-cdn.com/content/v1/535ce1d4e4b0317988aa463c/1401719214385-27UMALELDVW306P2WYIP/Y2Y+Kickoff World Bank Organizational Change https://images.squarespace-cdn.com/content/v1/535ce1d4e4b0317988aa463c/1401720238605-E1T8VRPPTTRVWSDRVVZE/Y2Y+Now World Bank Organizational Change https://images.squarespace-cdn.com/content/v1/535ce1d4e4b0317988aa463c/1401719183482-EN7R3Y4IVNWU6PSUIEYE/Y2Y+Promo World Bank Organizational Change https://images.squarespace-cdn.com/content/v1/535ce1d4e4b0317988aa463c/1401719197161-ZH057BI1JZPALYW4X6RO/Screen+Shot+2014-06-02+at+16.09.37.png World Bank Organizational Change https://images.squarespace-cdn.com/content/v1/535ce1d4e4b0317988aa463c/1401717802614-YZAU6L5TL7FZLBXCDP5D/image-asset.jpeg World Bank Organizational Change https://images.squarespace-cdn.com/content/v1/535ce1d4e4b0317988aa463c/1401720344476-DIJWXYNNFE2GR4XQ32A7/Letting+Loose World Bank Organizational Change http://www.marilynmarkman.com/world-bank-gdln daily 0.75 2014-05-16 http://www.marilynmarkman.com/interstate daily 0.75 2014-06-13 https://images.squarespace-cdn.com/content/v1/535ce1d4e4b0317988aa463c/1401709657247-84CK23250GLLZJUZVPLL/AuthentiChallenge AuthentiCitys, social enterprise Over 50 students across three major universities have done the AuthentiCitys challenge to solve problems in their communities. https://images.squarespace-cdn.com/content/v1/535ce1d4e4b0317988aa463c/1400860027358-5TDEX3GUOAAV9C9OEWQM/AuthentiCitys+Manifesto AuthentiCitys, social enterprise We develop a manifesto to help guide the business as it moves through different iterations. https://images.squarespace-cdn.com/content/v1/535ce1d4e4b0317988aa463c/1402064125492-6MRHUQ0YTJS749UYF76K/authenticitys+webpage AuthentiCitys, social enterprise We design a website for AuthentiCitys to help guide the concept as it develops. https://images.squarespace-cdn.com/content/v1/535ce1d4e4b0317988aa463c/1401914386711-EMOL82JN3KZ43UL3OHPQ/authenticity+article.jpg AuthentiCitys, social enterprise We get a write up in a national newspaper! https://images.squarespace-cdn.com/content/v1/535ce1d4e4b0317988aa463c/1399206781319-KSXZSIM0OFELDEJCBPML/Slide01.jpg AuthentiCitys, social enterprise https://images.squarespace-cdn.com/content/v1/535ce1d4e4b0317988aa463c/1399206708357-Z23X025UCIAE0JMBTAP0/Slide03.jpg AuthentiCitys, social enterprise https://images.squarespace-cdn.com/content/v1/535ce1d4e4b0317988aa463c/1399206717593-YHGSMF1NRBW67HFMYZ0T/Slide04.jpg AuthentiCitys, social enterprise https://images.squarespace-cdn.com/content/v1/535ce1d4e4b0317988aa463c/1399206725425-V20LHTAR6X6R9MUTSH6W/Slide06.jpg AuthentiCitys, social enterprise https://images.squarespace-cdn.com/content/v1/535ce1d4e4b0317988aa463c/1399206729661-SS8FL1TR7NWT8D48O4U3/Slide07.jpg AuthentiCitys, social enterprise https://images.squarespace-cdn.com/content/v1/535ce1d4e4b0317988aa463c/1399206739153-VXZE15VC188Q4BFX27E6/Slide08.jpg AuthentiCitys, social enterprise https://images.squarespace-cdn.com/content/v1/535ce1d4e4b0317988aa463c/1399206889034-LO9UMQYFS6X0AFMBZ7OQ/Slide09.jpg AuthentiCitys, social enterprise https://images.squarespace-cdn.com/content/v1/535ce1d4e4b0317988aa463c/1399206747409-4ROKJV34NTW55ET4S1FP/Slide10.jpg AuthentiCitys, social enterprise https://images.squarespace-cdn.com/content/v1/535ce1d4e4b0317988aa463c/1399206957660-UB3TYZ90Y3319MIJ88FF/Slide12.jpg AuthentiCitys, social enterprise https://images.squarespace-cdn.com/content/v1/535ce1d4e4b0317988aa463c/1399206752424-TWSBSYTXTG0N6S61TCJT/Slide11.jpg AuthentiCitys, social enterprise https://images.squarespace-cdn.com/content/v1/535ce1d4e4b0317988aa463c/1401709914783-1X3CG3XIG4WK5B4ATLSI/Tourism AuthentiCitys, social enterprise We present at conferences and pitch at startup events. https://images.squarespace-cdn.com/content/v1/535ce1d4e4b0317988aa463c/1399682868444-0J5BF98OQKI1VJMXG2LM/Small+shop+owner AuthentiCitys, social enterprise I meet with business owners around Barcelona. This is Marta, she owns a ecological beauty store and has been struggling with social marketing. https://images.squarespace-cdn.com/content/v1/535ce1d4e4b0317988aa463c/1401710111426-MD3P7C9ECQDN1XXC10B1/Screen+Shot+2014-06-02+at+13.53.58.png AuthentiCitys, social enterprise http://www.marilynmarkman.com/hello daily 1.0 2025-02-11 https://images.squarespace-cdn.com/content/v1/535ce1d4e4b0317988aa463c/da0a4cdf-435b-4a2b-9fef-0b65ff92f869/IMG_5405.jpg Hello https://images.squarespace-cdn.com/content/v1/535ce1d4e4b0317988aa463c/7a7850c3-8dd0-4f15-b32b-6800e36dc67e/Client+Snapshot.jpg Hello - Make it stand out Whatever it is, the way you tell your story online can make all the difference. http://www.marilynmarkman.com/work daily 0.75 2025-02-11 https://images.squarespace-cdn.com/content/v1/535ce1d4e4b0317988aa463c/15577dc0-d418-4f25-b1fd-d2a1968561e0/image002-2-1024x538-1-e1698220586202-1170x700.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/535ce1d4e4b0317988aa463c/88a9587a-a06e-4731-b30f-3de90cbc56e0/Screen+Shot+2021-01-08+at+11.51.59+AM.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/535ce1d4e4b0317988aa463c/477c88c3-dfda-4120-9b7e-27ca9ad1ec06/ab671c3d0000f430d81cb2add93bd2f73cab6203.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/535ce1d4e4b0317988aa463c/19ac9d68-58a5-46d7-9c49-1a0b9d64e0da/babyformula-2048px-3043-3x2-1.jpg Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/535ce1d4e4b0317988aa463c/04acad4b-a7ff-413d-9318-7433ece6b985/WolffOlins_Uber_CaseStudy_10.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/535ce1d4e4b0317988aa463c/b76604df-dcfe-4c0f-b539-d7df198a6111/IFPA+rebrand.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/535ce1d4e4b0317988aa463c/4391d932-9510-414d-af23-fbd4f459f1e3/meraas_visual%2Boverview.jpeg Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/535ce1d4e4b0317988aa463c/fc8e8224-41ea-4bb6-890f-40ead8e7b52d/genexa-marketing-holistically-1.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/535ce1d4e4b0317988aa463c/4e725d75-59aa-49fa-86dd-365e65f9320b/Untitled+design+%282%29.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/535ce1d4e4b0317988aa463c/a35a7a73-61c6-43f4-b0ce-e31b44b99386/033021_COM.BUS_Show+Opener+Video+%28dragged%29.jpg Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/535ce1d4e4b0317988aa463c/a33a0faf-648a-4b55-b9ca-006747ccbfa9/google-cloud-sphere-las-vegas.jpeg Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/535ce1d4e4b0317988aa463c/f0f2987b-b600-429e-a129-6c79169a19c7/optimizely_opticon_alex_atzberger.jpg Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. http://www.marilynmarkman.com/img-sofia daily 0.75 2023-12-13 https://images.squarespace-cdn.com/content/v1/58d00f106b8f5b01c8e73f52/1493746032449-CRW72DLOPXQ5D6Q8O4FQ/bio-extended.jpg Image http://www.marilynmarkman.com/about-mm daily 0.75 2024-07-02 https://images.squarespace-cdn.com/content/v1/535ce1d4e4b0317988aa463c/c38bb304-0b31-4923-818f-0d5d21ee6f1c/IMG_5373.CR2+%281%29.jpg About - Make it stand out Whatever it is, the way you tell your story online can make all the difference. http://www.marilynmarkman.com/genexa-1 daily 0.75 2023-12-15 https://images.squarespace-cdn.com/content/v1/535ce1d4e4b0317988aa463c/1702649409974-BD5EHG4DSXD63XZ0H4LS/genexa-1536x864.jpg Genexa https://images.squarespace-cdn.com/content/v1/535ce1d4e4b0317988aa463c/1702652305871-J2POVZ4HDDCRBGQFMPQS/genexa-dads.png Genexa https://images.squarespace-cdn.com/content/v1/535ce1d4e4b0317988aa463c/1702652316826-ZOH08WR70BII12ZJ2X17/Biz-Brief_Genexa_David-JohnsonMaxSpielberg_9-15-21.jpg Genexa https://images.squarespace-cdn.com/content/v1/535ce1d4e4b0317988aa463c/1702652329441-IVR3YX0HEHOJCY69D98L/Genexa-ft-image-1.png Genexa http://www.marilynmarkman.com/google-cloud daily 0.75 2023-12-15 http://www.marilynmarkman.com/le-18-1 daily 0.75 2023-12-15 https://images.squarespace-cdn.com/content/v1/535ce1d4e4b0317988aa463c/1399205600530-88BR0NTU961QORMCWL23/website Le18 Gourmet Hub, new business (Copy) I create a new website mockup that clearly communicates offerings upfront for visitors. https://images.squarespace-cdn.com/content/v1/535ce1d4e4b0317988aa463c/1400856255146-P1Q2JDQRH71ZU8WSI1FZ/le18+event+how+to Le18 Gourmet Hub, new business (Copy) Le18 designs unique events to meet specific business goals (ie. product launches, tastings, service design, creativity, marketing. new flavors and products for export and import across europe) https://images.squarespace-cdn.com/content/v1/535ce1d4e4b0317988aa463c/1402679304300-OZZS9PQB5QPZ7HOF4VIG/le18+touch+points Le18 Gourmet Hub, new business (Copy) I map key channels and touch points. https://images.squarespace-cdn.com/content/v1/535ce1d4e4b0317988aa463c/1402689831717-4L1P92BTZCMEQCJRZT7A/le18+positioning Le18 Gourmet Hub, new business (Copy) I create a preliminary positioning of company to define unique value proposition. Based on market research, visiting competitors and workshops with Le18 team. https://images.squarespace-cdn.com/content/v1/535ce1d4e4b0317988aa463c/1402694282944-JLM9AFZYPOKMGJ5WHBYX/le18+offerings Le18 Gourmet Hub, new business (Copy) Matrix of Le18 offerings to potential target clients and partners. I use this as guide when prototyping market offerings (services, products, marketing) and adjust as we figure out what works and what doesn't. https://images.squarespace-cdn.com/content/v1/535ce1d4e4b0317988aa463c/1400856128395-M3R62LGU0X44R57WCGER/le18+event+2.jpg Le18 Gourmet Hub, new business (Copy) https://images.squarespace-cdn.com/content/v1/535ce1d4e4b0317988aa463c/1402693839363-Y8YAALHPCCTBYCAKN26G/le18+client+profiles.jpg Le18 Gourmet Hub, new business (Copy) I construct detailed client profiles based on research with existing and potential customers and then simplify them into this decision-making graph. Now founders can quickly identify priority customers. https://images.squarespace-cdn.com/content/v1/535ce1d4e4b0317988aa463c/1400856192088-VLRKURVGINC46YVWX55R/le18+event.png Le18 Gourmet Hub, new business (Copy) https://images.squarespace-cdn.com/content/v1/535ce1d4e4b0317988aa463c/1400841457011-B18Y7L0PUXZ1EGXZ7H71/le18+taste+and+post+result Le18 Gourmet Hub, new business (Copy) Bloggers posts about Gardeny vinagers across social media. https://images.squarespace-cdn.com/content/v1/535ce1d4e4b0317988aa463c/1399388209486-M51K2K7KDYFLZK1NWWDX/le18+currytable Le18 Gourmet Hub, new business (Copy) Tastings: curry experts show a group of chefs the intricacies of curry-making. https://images.squarespace-cdn.com/content/v1/535ce1d4e4b0317988aa463c/1400856787420-LMV36U53RIA7X99H19CR/le18+chocolatier Le18 Gourmet Hub, new business (Copy) New Flavors: Chocolatier, Miquel, creates new flavors at Le18 for distributors to try and export. https://images.squarespace-cdn.com/content/v1/535ce1d4e4b0317988aa463c/1400855648532-RE0OL4TEPUWA8C5VMYAO/le18+taste+and+post+result Le18 Gourmet Hub, new business (Copy) Artisans and foodie bloggers get close and personal with products. https://images.squarespace-cdn.com/content/v1/535ce1d4e4b0317988aa463c/1400839859496-58EHQM015QII21H5J8MX/Le18+Taste+and+Tell.jpg Le18 Gourmet Hub, new business (Copy) Prototyping "Taste & Tell" a new service offering. Here I lead a focus group of prosumers to gather insights for the launch of a French gourmet product in Spain. https://images.squarespace-cdn.com/content/v1/535ce1d4e4b0317988aa463c/1399198532686-7REFBSULUWE3XF4AKK54/Theatre+performance+on+food+love Le18 Gourmet Hub, new business (Copy) Experimentation. Performance art brings love & food to life during an event designed for a FMCG client in France. https://images.squarespace-cdn.com/content/v1/535ce1d4e4b0317988aa463c/1401901002139-4R7ZE68OIPGCN9685YYC/Associations Le18 Gourmet Hub, new business (Copy) Marketing strategy for product launch in Spain is developed based on associations prosumers had at tasting. https://images.squarespace-cdn.com/content/v1/535ce1d4e4b0317988aa463c/1399199351779-WDNZS22Z6IYC4K9SI0X4/artisans+connecting Le18 Gourmet Hub, new business (Copy) Business Development. An international French distributor meets a Spanish Artisan producer https://images.squarespace-cdn.com/content/v1/535ce1d4e4b0317988aa463c/1401900840172-QZLHF5SKV5QMOXKD8YGR/taste%26tell+Liked Le18 Gourmet Hub, new business (Copy) Prosumers did not like ... https://images.squarespace-cdn.com/content/v1/535ce1d4e4b0317988aa463c/1401900877546-KL4I3WKPUJ6LI4H3J9D4/taste+and+tell+Liked Le18 Gourmet Hub, new business (Copy) Prosumers liked ... https://images.squarespace-cdn.com/content/v1/535ce1d4e4b0317988aa463c/1400855427829-8DYH27UZNWH8BXACJ3RM/le18+Service+jam Le18 Gourmet Hub, new business (Copy) Service Jam for food waste reduction brings experts from multiple sectors together to design technologically-savvy solution. https://images.squarespace-cdn.com/content/v1/535ce1d4e4b0317988aa463c/1401959440293-YU0DDON2P2M099Y9Y85D/le18+project+overview Le18 Gourmet Hub, new business (Copy) Project Overview: 1. Explore 2. Identify 3. Develop https://images.squarespace-cdn.com/content/v1/535ce1d4e4b0317988aa463c/1402677937427-U7MX1M8VNTU2T3OPW5QO/le18+website+before Le18 Gourmet Hub, new business (Copy) (Previous website) https://images.squarespace-cdn.com/content/v1/535ce1d4e4b0317988aa463c/1400855804303-IOHX2ERKSIPEIAYTTGU9/le18+taste+and+tell Le18 Gourmet Hub, new business (Copy) I prototype a product tasting and marketing event for a FMCG client in France. https://images.squarespace-cdn.com/content/v1/535ce1d4e4b0317988aa463c/1399386465707-XQHBFR1QSGIHHUD2Q05P/le18+gourmet+hub Le18 Gourmet Hub, new business (Copy) Jan 2014. Le 18 opens its doors as a meeting point for the gourmet world. https://images.squarespace-cdn.com/content/v1/535ce1d4e4b0317988aa463c/1400840599619-E4VW0G7XBSWA5X3SGNN0/le18+bloggers Le18 Gourmet Hub, new business (Copy) Building a growing community of partner bloggers. https://images.squarespace-cdn.com/content/v1/535ce1d4e4b0317988aa463c/1399388500007-XHJ76QCW10OYLM30K9AA/Future+of+Food Le18 Gourmet Hub, new business (Copy) We gather artisans, distributors, bloggers, chefs, and business owners to explore the future of food. https://images.squarespace-cdn.com/content/v1/535ce1d4e4b0317988aa463c/1400856047173-1NNP7GA8GQ9ISSQEXD3Y/le18+taste+and+post+result Le18 Gourmet Hub, new business (Copy) We host a Taste & Post session for artisan client, Gardeny. https://images.squarespace-cdn.com/content/v1/535ce1d4e4b0317988aa463c/1401710165250-5EBOGEEPBLU1GOPR3Z59/le18+creative+events.png Le18 Gourmet Hub, new business (Copy)